Based on roots header

About us

left: Conny Bouwman
right: Bernadette van Beek

About us

Based on Roots connects craft and contemporary design and is inspired by developments, initiatives and partnerships in the Netherlands and abroad, specially Japan.

Nagoya 2018

Tokyo 2019


All products of Based on Roots are from Japan. and made with attention and care. Old crafts, techniques, craftsmanship and an innovative translation by a designer form the basis of every single item in our collection of contemporary lifestyle products. Tradition and innovation closely connected. Based on Roots has direct contact with the manufacturer, designer and/or supplier. We value the way our products have been crafted. Our company is characterized by quality, functionality, sustainability and fair trade.


For questions, ideas, or product information please call or send us an e-mail.